Correct usage
Do
- Use the original files without recolouring.
- Place on plain backgrounds with sufficient contrast.
- Keep the minimum width at 96px on screen.
Brand
Enginow brand guidelines.
How to use the Enginow name, logo and voice. These rules keep our identity consistent across campuses, partners and press.
Logo
The mark
Always keep clear space around the logo equal to the height of the E.
EnginowAvoid
Don't
- Stretch, rotate, outline or add shadows to the mark.
- Recreate the wordmark in a different typeface.
- Place the logo over busy imagery or clashing colours.
Downloads
Logo files
Download the official Enginow logo files and use them as-is, following the rules above.
Primary mark
Default logo for most backgrounds. PNG, transparent.
For light backgrounds
Dark version of the mark for white pages, print and documents.
For dark backgrounds
Light version of the mark for dark-mode UI and photography.
App icon
Square favicon and avatar version of the mark.
These files are free to use for editorial mentions, campus posters for our official workshops and course completion posts. For product, merchandise or partnership use, email contact@enginow.in first.
Naming
Writing the name
One word, capital E.
Correct
Enginow
Always one word, capital E, lowercase rest.
Incorrect
EngiNow / ENGINOW
No camel case, no all caps in body copy.
Incorrect
Engi Now
Never split into two words or hyphenate.
Voice
How we sound
Plain, direct, practitioner-first.
Tone
Clear over clever
Short sentences. No jargon where a plain word works.
Tone
Honest claims
No guaranteed-job promises or inflated numbers.
Tone
Learner-first
Write to a student deciding how to spend the next 12 weeks.
Permissions
Using our brand
Partners, press and campus clubs.
No approval needed
Allowed
Referring to Enginow in articles, campus posters for our official workshops, and course completion posts.
Email contact@enginow.in
Needs approval
Using our logo in your product, merchandise, sponsorship material, or anything implying partnership.