6 weeks · Beginner · Marketing
Digital Marketing Masterclass
SEO, paid ads, funnels and analytics, with live campaign work on a real budget.
Six weeks of campaign work rather than theory. You will plan, launch and optimise a live campaign with a small real budget provided by the cohort.
We cover organic search, paid acquisition, landing pages, email and the analytics that tie them together.
What the course covers
Module 01
Module 1 · Foundations
- Audience and positioning
- Channel selection
- Offer and landing page
Module 02
Module 2 · Organic
- Keyword research
- On-page SEO
- Content calendar
Module 03
Module 3 · Paid
- Account setup
- Targeting and creatives
- Budget and bidding
Module 04
Module 4 · Measure
- Analytics setup
- Attribution basics
- Campaign report
Demo lessons
How the live campaign works5:02
Keyword research walkthrough9:10
What you will walk away with
- A live campaign with measured results
- Keyword research and on-page SEO practice
- Ad account setup, targeting and budget control
- Reporting that connects spend to outcomes